Superhuman — Pivot
The case for trust.
Repeat commissions are a rare thing in the commercial industry, so I count myself very lucky to have built this kind of relationship with the team at Grammarly. Ten spots in, I have a sharpened focus on what they need and what they like, and in turn they’ve given me a level of trust most directors only dream of. So when I pleaded my case that this ensemble was the only combination of talent I believed could make these spots work, they knew I meant it. That trust in my cast is what allowed us to shoot 5 x 90s spots in 6 days. I wish more agencies and clients saw what a consistent client–director relationship can do. The more time you spend together, the deeper you understand the brand, and the better the work gets.